Fund/Build/Scale
After working for years in early-stage startups and as a journalist, here are three hard truths I’ve learned: 1. Success in Silicon Valley hinges on connections, hard work and luck. 2. Startups often fail because founders lack fundamental business knowledge. 3. Real, actionable advice comes from those who’ve actually done it. There’s no such thing as “founder DNA.” If you’re willing to take on risk and invest years of your life in something that has maybe a 10% chance of paying off — less if you’re a woman or person of color — you can be a startup founder. Here’s why I founded Fund/Build/Scale: 1. To help founders make fewer mistakes. 2. To share successful strategies that can accelerate your go-to-market journey. 3. To inspire more people to see themselves as potential founders. There’s a lot of overlooked talent out there, and we are missing out. This podcast is for anyone who’s interested in learning the basic skills required to launch a startup, secure initial funding and transform an idea into a sustainable business. I’m talking to guests about everything: finding a co-founder, conducting customer discovery, recruiting early employees, developing a PLG strategy, fundraising when you’re outside a major tech hub — all of it. Interested? Subscribe to Fund/Build/Scale on all major platforms and follow the podcast on LinkedIn or Substack to get articles, excerpts, transcripts and more.
Episodes

Sunday Feb 02, 2025
Sunday Feb 02, 2025
Most early-stage founders I talk to are focused on getting their first customers, hiring their first employees, or maybe, if they’re lucky, closing their first round of funding. But what happens after that?
For Rohit Choudhary, the answer was building a whole new category.
Rohit is the CEO and co-founder of Acceldata, a data observability platform that helps companies manage the complexity of modern data infrastructure. Before starting the company, he spent years inside the problem — working on data engineering challenges at Hortonworks and other enterprise tech firms.
Like a lot of technical founders, Rohit didn’t start out dreaming of being a CEO — but the problem was too big to ignore.
In this episode, we talk about:
Why data engineering lacked the right tooling and how that led to Acceldata
How his team validated the concept with real-world customer pain points
The trade-offs of building in stealth mode vs. in public
What he’s learned about hiring, scaling, and making the leap from engineer to CEO
If you’re trying to figure out how to go from technical insight to scalable business, this one’s for you.
RUNTIME 37:37
EPISODE BREAKDOWN
(2:16) “ There are four of us co-founders, and we were all part of the same engineering team at Hortonworks.”
(4:33) “ We felt that here was a unique opportunity for us to be able to build something really, really large and big.”
(6:16) How Acceldata approached proof-of-concept programs in its early days.
(8:23) “ How did you decide which one of you would become the CEO?”
(11:31) Rohit’s seed-stage recruiting strategy: “ we had to excite them with the long-term vision.”
(14:35) “ People like me, we learned how to sell despite coming from an engineering background.”
(16:46) Why the co-founders “took a leap of faith” by formalizing their sales process early.
(18:46) “ We were familiar with how business is conducted in the U.S.,” which made expansion easier.
(21:08) Early challenges they faced after closing a Series A.
(23:08) How “a big mistake” from a previous startup still influences Rohit’s choices today.
(25:30) Wondering if it’s time to throw in the towel? Do a self-assessment.
(28:31) Three core skills engineers need to acquire if they want to become effective CEOs.
(31:39) “ I used to interview almost everyone until we were at about, you know, 170-180.”
(33:82) How creating a 10-year strategy informed their day-to-day decision making.
(36:27) The one question he’d have to ask the CEO in an interview before he could accept an offer.
LINKS
Acceldata
Rohit Choudhary, co-founder/CEO
Ashwin Rajeeva, co-founder/CTO
Gaurav Nagar, co-founder/Senior Architect
Raghu Mitra Kandikonda, co-founder/Director of Engineering
Lightspeed Venture Partners
Acceldata Announces $50 Million in Series C Funding to Expand Market Leadership and Product Innovation in Data Observability (press release)
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Instagram
Thanks for listening!
– Walter.

Friday Jan 31, 2025
Friday Jan 31, 2025
Startups face unexpected risks every day — cyberattacks, lawsuits, market shifts —but many entrepreneurs don’t think about risk management until it’s too late.
In this episode of Fund/Build/Scale, Vouch co-founder/CEO Sam Hodges explains why risk management should be top of mind for early-stage founders. We discuss:
Why risk management matters for early-stage startups
How Vouch validated, built, and launched Corix as a new business unit
The biggest mistakes founders make when managing risk
Why work-life balance is a myth for startup leaders
Key insurtech trends that early-stage founders should watch in 2025
Sam also shares insights on team structuring, branding, and time management—plus the one question he’d ask an insurtech CEO before taking a job.
RUNTIME: 44:36
EPISODE BREAKDOWN
(2:27) “ Risk management is something that a lot of founders don't think about a lot, but when it matters, it really matters.”
(3:26) How Sam connected with co-founder Travis Hedge.
(5:53) Why Vouch’s first team member was a design lead.
(6:35) What sets Corix apart from Vouch’s core offerings.
(9:05) The process behind starting up a new business unit.
(12:42) “ At some point in scale, almost every company is going to organize around products, geographies, or market segments.”
(15:05) “ There are three very specific stakeholder groups that we talk to all the time.”(16:26) How the team balanced quantitative metrics against qualitative insights while planning.
(18:50) Inside their messaging, branding and rollout strategy for Corix.
(21:59) “ The roots of Corix are ‘core’ and ‘risk,’ and we really do think that's what this is all about.”
(25:47) How Sam’s day-to-day work is different since launching a new BU.
(28:25) A few thoughts about time management and self-care.
(30:32) “ I am not a big fan of the term ‘work-life balance.’”
(33:22) “ When you make a decision like this, it is going to always feel like it is too early or too late.”
(35:48) Insurtech trends early-stage founders should look out for in 2025.
(40:14) The biggest risk-management mistakes Sam sees founders making.
(43:14) The one question he’d have to ask an insurtech CEO if he were interviewing for a job.
LINKS
Vouch
Sam Hodges, co-founder/CEO
Travis Hedge, co-founder/CRO
Introducing Corix: An MGA from Vouch, Empowering Brokers with Tailored Insurance Products (PR Newswire)
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Thanks for listening!
– Walter.

Thursday Jan 23, 2025
Thursday Jan 23, 2025
Amr Awadallah is the CEO and co-founder of Vectara. Previously, he co-founded Cloudera, which went public in 2017 and was acquired for $5.3 billion, and also served as VP of Developer Relations at Google Cloud. His first startup, Aptivia, was acquired by Yahoo, where he later became VP of Product Intelligence Engineering.
I talked to him about his experience as an immigrant in Silicon Valley, the frameworks he’s built to articulate vision and credibility, and what he’s learned about pitching investors and recruiting top talent over the years.
Runtime: 52:43
EPISODE BREAKDOWN
(3:39) “ The more technical definition of what we do is ‘RAG as a service.’”
(5:38) ”You ask your car, ‘why is this icon showing, what's wrong with you?’ And the car will tell you, hey, you need to go change my oil.’”
(8:07) What makes Vectara a blue-ocean company.
(10:05) How to win an investor’s confidence when your current TAM is zero.
(12:04) ”There's three things anybody looks for when they're going to join any job, and you need to at least win two of the three.”
(15:06) How Amr connected with the other Vectara co-founders.
(17:24) Why he’s “a very big opponent to building in stealth.”
(21:50) Attending Stanford helped Amr visualize himself as an entrepreneur.
(24:34) “ Many entrepreneurs think that the idea is what's going to make a company succeed or not.”
(28:54) How he cultivated an appetite for risk again after spending eight years at Yahoo.
(32:44) “ Only get the PhD in one case, and one case only: if you want to be a professor.”
(37:35) “ By definition, more immigrants will be more willing to take risks.”
(41:33) “ There's so many VCs out there pretending they're amazing.”
(43:54) There are two types of salespeople: “coin operators” and “innovators.”
(48:20) You can start up outside Silicon Valley, but “ if you can move here, move here.”
(50:27) Two questions he’d ask the CEO if he were interviewing for a job with a new startup.
LINKS
Amr Awadallah
Vectara
Cloudera
Google Cloud
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Thanks for listening!
– Walter.

Thursday Jan 09, 2025
Thursday Jan 09, 2025
In this episode of Fund/Build/Scale, I talked with YL Ventures Partner Andy Ellis (a former CISO) about his approach to storytelling, tactics for founder-led sales and marketing, and why he thinks the cybersecurity hiring challenge isn’t a talent shortage, but a market misunderstanding.
We also discussed refining product-market fit, customer discovery methods and pitfalls like believing in one's own narrative too strongly. The conversation also touched on hiring strategies, managing design partnerships, and maintaining humility as a founder. “The basic entry level skill of reading the room is knowing when somebody already agrees with you,” said Andy.
RUNTIME 44:15
EPISODE BREAKDOWN
(1:44) Andy describes his day-to-day work at YL Ventures with founders.
(4:08) "It's like you now have an infant, and your only job as a parent is to create a competent adult.”
(6:33) How he prefers to be pitched.
(7:52) ”The art of storytelling is taking a message and putting it in a narrative vehicle.”
(14:38) The biggest storytelling mistakes early-stage founders make.
(17:08) “ The basic entry level skill of reading the room is knowing when somebody already agrees with you.”
(18:50) “ Fear is a hard, hard sale… It's so transparent and CISOs do this every day.”
(19:36) Common cybersecurity GTM missteps.
(21:40) ”The moment that you can sell the same product to two different companies, you should have a sales rep.”
(23:45) How Andy helps founders read the room when they’re trying to make a sale.
(27:20) “ You're hiring really out of a very different pool when you're in the cybersecurity space.”
(29:08) “ Stealth is sort of a misnomer, but we're still sort of stuck in it.”
(30:54) What to say if you want someone to quit their cushy job and join your risky startup.
(32:46) Rock-star hires are “fantastic if they stumble into your lap, but you can't go look for them.”
(35:08) “ That first marketer you hire needs to be able to do a lot of things.”
(39:05) “People with massive egos have a lot of humility.”
(41:20) Trends in cybersecurity and AI he’s excited about in 2025.
LINKS
Andy Ellis
1% Leadership: Master the Small, Daily Improvements that Set Great Leaders Apart
csoandy.com
YL Ventures
YL Ventures’ The State of the Cyber Nation 2024 (PDF)
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Thanks for listening!
– Walter.

Friday Jan 03, 2025
Friday Jan 03, 2025
Two of the three co-founders of Operant AI — CTO Dr. Priyanka Tembey and CMO Ashley Roof — joined me to talk about building the first runtime application protection platform and navigating the challenges of cloud-native security. The company announced a $10M Series A in September 2024 — In October, we discussed taking the leap into entrepreneurship, the lessons they learned through customer discovery and education, making early hires count, and the importance of early-stage team dynamics.
RUNTIME: 48:14
EPISODE BREAKDOWN
(2:28) “ I think it was within six months that we were able to have our first customer conversation.”
(3:46) What can customers do with a runtime application protection platform?
(9:38) “ What is interesting about our team is we don't come from prior security vendor companies.”
(12:59) Ashley explains how her first “real job” at Google eventually led her to Operant AI.
(15:51) “ I had many years of imposter syndrome to get over.”
(17:57) Why working with design partner teams is key, particularly for stealth startups.
(20:43) Priyanka discusses the company’s early customer education efforts.
(24:23) Ashley on why previous runtime application protection products hit “the trough of despair pretty fast.”
(28:26) Turning design partners into paying customers was part of their seed-to-Series A transition.
(31:04) Priyanka explains how Operant AI runs proof-of-concept programs for customers.
(34:28) Why they decided to start up in stealth.
(36:29) “ I honestly don't know how any consumer company could possibly start in stealth.”
(38:35) “ We have the technical leadership in place now… to scale the product further.”
(41:02) Inside their recruiting strategy and process.
(44:35) What’s changed since closing the Series A?
LINKS
Operant AI
Dr. Priyanka Tembey co-founder, CTO
Ashley Roof, co-founder, CMO
Operant AI Secures $10M Series A to Protect the Modern Cloud Across APIs, Applications and AI
SOC 2 compliance
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Thanks for listening!
– Walter.

Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
Startups are built on grit, vision, and — surprisingly — a lot of peer advice. In this episode, I sat down with Mallory Contois, Head of Community at Mercury and leader of Mercury Raise, their founder success platform. Drawing from their latest survey, Mallory shares eye-opening insights about how early-stage entrepreneurs navigate challenges like fundraising, hiring, and customer acquisition.
Why do founders rely more on peer networks and podcasts like this one than their VCs for operational advice? Mallory explains the unique psychology that makes it hard for founders to admit uncertainty to their investors and why angel investors often provide more operational value than institutional funds.
We also discuss key survey findings, including the evolving AI landscape, the benefits of accelerators, and how lean teams are reshaping what’s possible in a startup.
Whether you’re building your first company or gearing up for the next funding round, this episode offers actionable insights and a fresh take on founder dynamics in today’s startup ecosystem.
Subscribe now to Fund/Build/Scale and learn how to turn your idea into a sustainable business.
RUNTIME: 44:44
EPISODE BREAKDOWN
(2:19) A brief overview of Mercury and Mercury Raise.
(3:42) Mallory describes a day in the life of Mercury’s Community team.
(6:18) Do mature startups worry about the same things as seed-stage teams?
(8:41) “ We have a pretty good pulse on what people are talking about and what people are struggling with.”
(9:26) Nearly a quarter of all survey respondents applied to accelerators but were rejected.
(11:05) Why founders are more likely to get advice from this podcast than their VCs.
(13:39) “ The peer connection that founders have is almost trauma bonding.”
(15:02) “ We're seeing founders and investors giving the advice to be much more constrained in spend management.”
(17:43) Mallory describes different founder archetypes who are attracted to Mercury Raise.
(21:07) “ AI investments now are a lot more calculated than they were in the last couple of years.”
(24:45) For AI founders, building in a hype cycle “ can be simultaneously demoralizing and exciting.”
(27:17) How Mercury Raise creates value through community.
(29:54) Mercury’s Investor Connect program helps founders sharpen pitches.
(32:54) “Fundraising in general is just a black box.”
(36:13) Vibe check: “solo founders are actually becoming a little bit more common and a little bit more accepted.”
(37:19) ”Co-founder breakups — it's worse than the real thing.”
(38:02) Mallory’s advice for founders who are planning to fundraise in 2025.
LINKS
Mallory Contois
Mercury
Mercury Raise
Mercury Investor Connect
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📥 LinkedIn:https://www.linkedin.com/newsletters/7249143254363856897/
Thanks for listening!
– Walter.

Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
In October 2024, New York-based Swell VC announced its second fund with $11.5 million in commitments.
Co-founded by general partners Jay Patil and Rusty Ralston in 2011, the firm now manages two seed-stage funds and a special purpose vehicle with $19 million in assets.
Compared to larger firms, they’re small potatoes — but that’s intentional. Swell VC is all about being hands-on: helping founders with critical early hires and go-to-market strategies.
I invited them on Fund/Build/Scale to discuss their investment thesis, why diversity matters for building innovative teams, and how to know when it’s finally time to stop thinking about your startup idea and start building.
RUNTIME 42:09
EPISODE BREAKDOWN
(1:36) Rusty explains how he and Jay met.
(4:08) “ People determine the outcome of a company.”
(5:36) “ You start the search when you're ready to hire. And then you build momentum.”
(8:27) When Swell VC gets involved with founders, where they’re looking to invest.
(11:24) Jay talks about the firm’s portfolio strategy and its second fund.
(14:38) When it comes to early hiring, “ over the last 15 years, we've codified like all of our learnings.”
(17:16) Where do founders make the most mistakes in the hiring/interview process?
(21:43) “A big blind spot is thinking diversity is just about hitting certain metrics.”
(23:15) “ We're all about finding founders to live on what we call ‘the edge of the inside.’”
(26:39) “ No solo founder can do everything forever.”
(29:14) “ You don't need to build a full team right away. Your network is kind of your first line.”
(31:55) Signals that indicate a founder’s ready to take the leap into entrepreneurship.
(34:40) Why Swell VC is looking for category-creating startups to invest in.
(37:34) Questions Jay and Rusty expect founders to ask during the discovery meeting.
(40:25) How they prefer to be pitched.
LINKS
Jay Patil
Rusty Ralston
Swell VC
info@swell.vc
Swell VC Closes $11.5M Fund II, Proving Small Funds Can Deliver Big Wins (PR Newswire)
Distributed to Paid-In Capital (DPI) definition
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📸 Instagram: https://www.instagram.com/fundbuildscale/
Thanks for listening!
– Walter.

Saturday Dec 14, 2024
Saturday Dec 14, 2024
If a team hasn’t built a minimum viable product, secured paying customers, or demonstrated strong unit economics, what exactly are seed-stage investors betting on?
To get some answers, I sat down with Nnamdi Iregbulem, a partner at Lightspeed Venture Partners, to discuss what drives seed valuations, the traits of successful founders, and his perspective on AI startups.
“A lot of the pitches that I get are basically two people, a PowerPoint deck, and their dog,” Nnamdi told me during our conversation in October 2024.
Nnamdi shared his journey from coding as a kid to investment banking at JP Morgan, growth-stage investing at Iconiq Capital, and now helping early-stage founders at Lightspeed. He explains why seed valuations often reflect the opportunity cost of the founding team more than traditional factors like interest rates or public market comps, and highlights the rising costs of GPUs and AI talent as critical considerations.
We also explored the traits that set exceptional founders apart — like strong domain expertise, adaptability, and demonstrated excellence — and why inference-based AI startups may have an edge over those focused on training new models.
For aspiring VCs, Nnamdi offers practical advice on developing domain expertise, building a network, and honing the skills needed to evaluate companies effectively. Whether you’re a founder, investor, or simply curious about the startup ecosystem, this episode is packed with actionable insights.
RUNTIME 33:24
EPISODE BREAKDOWN
(2:24) “ I was the first-born son of two Nigerian immigrants who really badly wanted me to be a doctor.”
(6:17) “ I was sort of like, ‘what do I know about early-stage companies?’ I never worked in a startup.”
(8:50) The day-to-day work Nnamdi does with the founders in Lightspeed’s portfolio.
(11:13) He explains why seed valuations aren’t valuations.
(13:31) “ The only characteristic… that had any real predictive value was the opportunity cost of the founder.”
(16:43) “ Coming from a large and stable big tech company is not the positive signal that it used to be.”
(17:32) The weights and measures he uses to assess seed-stage founders.
(19:33) When domain expertise is (and is not) useful.
(20:53) How he evaluates technical vs. non-technical founders.
(24:16) “A lot of the pitches that I get are basically two people, a PowerPoint deck, and their dog.”
(25:18) How to pitch Nnamdi directly.
(26:21) Setting valuations is “ more driven by the founders than it is by us.”
(29:33) His advice for anyone who wants to break into venture capital.
LINKS
Nnamdi Iregbulem
Seed Valuations Aren’t Valuations, whoisnnamdi.com
email Nnamdi
Lightspeed Venture Partners
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Thanks for listening!
– Walter.

Monday Dec 09, 2024
Monday Dec 09, 2024
In the startups I worked at, we never had spare laptops.
When we hired someone, we’d order their laptop that day. That’s Startup Cashflow 101: don’t spend money until you have to.
The same principle applies to your leadership team. Hiring a CMO before product-market fit? Too soon.
And a CEO can handle COO duties for a while. Most seed-stage companies don’t need a full-time CFO either.
A good controller can handle day-to-day finances, while a fractional CFO can plan future fundraising and create investor-friendly forecasts — all without reducing your runway.
To understand why a fractional CFO might be the smarter move, I spoke to Dan DeGolier, founder of Ascent CFO Solutions.
Runtime 27:21
Episode Breakdown
(1:44) Dan explains Ascent CFO Solution’s origin story.
(4:53) Why so many founders hire full-time CFOs before they actually need to.
(6:33) A list of specific value-adds a fractional CFO can provide.
(7:29) “We might be two days a week or three days a week. But we are very much a part of that team.”
(8:57) Inside Dan’s client onboarding process.
(12:44) “Part of it is getting a handle on cash flow and spend.”
(15:24) “Understanding what the risk factors are to your runway is really critical.”
(18:39) Which stats and KPIs are most important to share with the entire company?
(20:51) If you want cash flow to break even, “be capital efficient to begin with.”
(23:31) Clients “often supplement a VC round with a venture debt round so they can extend that runway a little bit further.”
(25:09) How to interview a CFO if you don’t have an entrepreneurial background.
(26:08) Resources Dan recommends for founders seeking financial discipline.
Links
Dan DeGolier
Ascent CFO Solutions
Good to Great: Why Some Companies Make the Leap...And Others Don't, Jim Collins
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, W. Chan Kim and Renee Mauborgne
Traction: Get a Grip on Your Business, Gino Wickman
EOS One®
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📓Substack: https://fundbuildscale.substack.com
Thanks for listening!
– Walter.

Thursday Dec 05, 2024
Thursday Dec 05, 2024
When I learned that MaC Venture Capital just raised $150 million for its third fund since 2020, I immediately reached out for an interview with Marlon Nichols, the firm’s co-founder and managing general partner.
Marlon previously co-founded Cross Culture Ventures, which merged with M Ventures in 2019 to form MaC VC.
In this interview, we talked about his path from enterprise software into venture capital, the concept of cultural investing, and MaC VC’s focus on diverse founders. He also explained what types of startups the new fund is open to and discussed some of the criteria he uses to assess the strengths of founding teams (and their ideas).
Runtime: 45:44
Links
Marlon Nichols
Contact Marlon
MaC Venture Capital
Exclusive: MaC VC raises $150 million for its third fund in four years (Fortune)
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, Ben Horowitz
Secrets of Sand Hill Road: Venture Capital and How to Get It, Scott Kupor
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Thanks for listening!
– Walter.

How to take an AI startup from idea to reality
The first episode of Fund/Build/Scale will be available in February 2024.
For transcripts, show updates and other exclusive content, follow “Fund/Build/Scale” on:
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